The fairest online queuing system in the world

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Smarter access to things in high demand.

Remember way back before the internet, when fans could “camp out” for tickets they really wanted?

Now that showed passion, motivation & commitment!

Imagine replicating this experience for your fans online, only this time you are able to virtually walk up to each & every fan with a clipboard and ask anything you (or an event’s sponsors) want.

Imagine creating the fairest online queuing system in the world; one that leverages, manages and monetizes demand.

We did. So we built it. And we gamified it. 


How it works

The CheckinLine system, as it compares to the current process. Each check-in is a customer touch-point

The CheckinLine system, as it compares to the current process. Each check-in is a customer touch-point


The current online ticket sales process is completely random from the fan’s perspective. the ‘virtual waiting room’ many ticketing platforms deploy may ease the burden on its servers, but adds little value by way of consumer experience and engagement. CheckinLine solves this problem and its unique, patent-pending check-in process enables valuable one-on-one interactions which can then be monetized a number of ways.


Carolina Athletics is always striving to create a stronger connection with our fans, especially across social me-dia. CheckinLine enables us to achieve this in an effective and actionable way
— Assistant Athletic Director, University of North Carolina at Chapel Hill

CheckinLine has created a resource that all sports properties around the world will find simple and invaluable
— Bernie Mullin, Chairman and CEO of the Aspire Group


why it matters

The importance of “TIME & TRANSPARENCY” as determining factors

The CheckinLine platform is based on ‘queuing theory’, which provided inspiration for an online process that accurately reflects expectations of society.

There are two main factors that determine the fairness of a physical lining up process; time and transparency. That is, the more of my time I spend in line, the more deserving I am of gaining access, and, I can see how long the line is and can therefore determine if it is worth my time to wait in line.

  • TIME – The ‘length of time’ spent in a real queue becomes a ‘moment in time’ spent online with CheckinLine (a.k.a the ‘check-in’).
  • TRANSPARENCY – Users are updated with their position on the CheckinLine platform and can decide whether to return for their next check-in or not.

Fans love CheckinLine because they know where they are in line and are in control of how they spend their time. They know that the more committed they are, the better off they’ll be.

There’s an important psychological element to a real world lining up process that only CheckinLine can replicate in the online world.

Through CheckinLine, we generated more data in one week than we have all year about our fans’ interests and affinity
— Director of Ticketing, Arizona State University




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